Our Story

Guinevere is a controversial princess in the history of English literature (legendary). Guinevere's silk products possess the nobility of a princess but are priced reasonably, making them accessible to all. Founded in 1995, the founder stumbled upon silk underwear by chance and was amazed by its exceptional breathability and the feeling of wearing nothing. The surprising moisture-wicking properties were also impressive. This sparked the founder's interest in silk and led to the discovery of its numerous advantages over other materials.

In addition, the founder has a great fondness for the finest linen and cashmere wool, which are also used extensively in Guinevere's products. Guinevere combines the best materials with designer craftsmanship to challenge the traditional notion that price and quality must conform to logical expectations. Our products represent an asymmetrical business concept where top-quality raw materials meet reasonable prices.

In fact, the simplest designs are often the most challenging to create. We believe that high-quality materials combined with sleek and basic designs never go out of style. We insist on using superior materials, employing advanced weaving techniques, and ensuring top-notch craftsmanship. At the same time, we consider incorporating the latest fashion trends without compromising taste. It is indeed a difficult task, but we have a dedicated team who specialize in their craft. As brand operators, we are committed to delivering quality and value for money. We employ numerous designers in the hope of continuously providing the public with better and more practical products.

Guinevere's goal is to create a future together with all our loyal fans and users, establishing an internationally renowned brand in Taiwan. We aspire for Guinevere to become a highly practical and internationally recognized brand. We sincerely appreciate your continued support and patronage.